Your branding goal and Internet Marketing Strategy

Sometimes, I think quite a few people get so wrapped up in sales that they forget the value of Branding. We’re often so focused on a well performing PPC campaign, and a well oiled and lubed SEO campaign that we forget that some efforts that do not produce instant sales and subscribers can have extreme value.

Igniting the conversation online…

Since the 1940’s, Coca-Cola and other big businesses knew the value of getting their logo and a graphic of their product on every wall, flyer and poster out there. They understood visibility = recognition & eventually sales. The more people know about something, the more it becomes socially acceptable and people become aware it exists.

How do you do that online? Especially, with a low budget?

Fact is… It’s going to take man hours, labor.. But it can be done quite affordably beyond the time it takes to do it. First thing is to consider where your target audience hangs out, what sites they visit, what questions they ask themselves each day… And what sites appear when they ask Google those questions in searches…

These sites your target audience hangs out on have comment forms (where you can make your brand, your name or your product name show up in regular conversation – NOT SPAM).

These sites have forums where you can bring up your brand/name/product in a conversation or leave it in your signature.

These communities are often wanting something they can sink their teeth into… Like wallpapers for their computers you can submit to tons of directories.. You don’t get a link, but you sure do get brand visibility.

Sites are always looking for fresh content to post on their blogs and pages. Short article snippets about relevant topics they wanna hear about.  Giving them re-usable content and letting them state who the author was and what the author is known for (IE: Product, Brand) etc…

But those aren’t the only strategies… There’s TONS of ways to get under the skin of that community and start making your presence known. What are you waiting for?

By getting your brand/name/product out there, you invite conversation.. The more conversation about you the more links build toward you automatically and without request. Thus in the end your SEO does benefit.

Dan