Writing Copy For Web Publishers – Insider Tips

What’s different about writing copy specifically for the Web vs writing for offline media, flyers brochures etc?

The Click!

Yes, one mouse click and your gone, or another mouse click and your deeper into the website. Absolutely true and that completely simple. Beyond that, the same words that have been exciting, driving and creating demand since the 1400s still work today.

Tip! Whenever you ask visitors to click you loose 40 ~ 80% or more. Scrolling is a mindless activity that requires no thought, so always try and include as much as you can on one page as possible. Focus your efforts on what people want to hear. Ensure you’ve done enough research and competitive intelligence, look at existing samples.

So much data available today!

Use emotional words like provided free in my opt-in offer on the right! Anyway, more on all of this another time.