What your competition isn’t doing can help you

I talked to 3-4 different friends yesterday about conversion tracking. I asked them if they were running conversion tracking, or even just Google Analytics and was met with some interesting questions.

If I asked 3-4 people I consider internet marketing experts ( and I don’t use that lightly ), what are the chances your competitors are doing it? Not very likely!!!

So, my last blog post explained how to track conversions from Refferers and from search keywords. Why is that so very insanely powerful?

If you could give me $1.00 and I gave you $5.00 back, how many times would you do it?!?

Fact is, check your IQ level if you said anything lower than INFINITY! Knowing exactly what causes a conversion from any source is insanely powerful.

If you knew that every time you posted on a certain website, you got a 5% conversion rate, how often would you?
If you knew a certain keyword phrase that converted at 11% how much money would you sink into Google Adwords?

Enough said.

It’s funny, the chances that your competitors have goal tracking setup, know how to use custom reporting and are gunning for the top producing keywords is probably pretty slim.

Reports look like this:

You can track leads, chats, sales and know exactly which campaigns are working and which aren’t. See my last post if you want granular detail on how to set it up.

Daniel J Deyette