Competition Demolition Online Marketing

The 2010 Predictions for Internet Marketers

Five-New-Years-Hats-AA0107-de#1. SEO will change in 2010

Old blogs seldom updated and seldom kept up will suffer and cry mercy to blogs that are updated every day – even if only updated by lesser knowledgeable people. This seems to be the iPhone Generation’s thirst for information at rapid speed. It’s unfortunate though because it does seem that older, quality information will be sacrificed at the face of “Real Time Search”.

#2. Cloud computing will really take off

Google’s new algorithm has been reported by several people to be dramatically impacted by speed. Which is one reason they’re putting out all kinds of tools to help webmasters speed up their sites. Now, no matter what you do, on a shared host your going to have slowdowns. Not having a nearby server in your area, is going to cause slowdowns… The only answer for total speed, is… The cloud.

#3.  Frequently updating old content matters more

According to a report by Mashable (known more for their social media news than their SEO news), even those slight updates like an old article with no change other than updating the death toll number on an earthquake report can quickly shoot up higher than other articles.

#4. Opt-in list matters more now than ever

As social media climaxes in 2010 being the ultimate interruption to workforces and to personal lives, email remains our old dear friend. A way to stay in touch with those with less computer skills, internet savvy skills and online Bravado. It’s also an excellent marketing tool and unshaken by Google movements and algo updates and unmoved by PPC costs.. The ultimate in online insurance. According to Pew Internet, email remains the top activity online to this day.

#5. Viral marketing campaigns

You’d better still be creating purple cows in 2010… But you should avoid the mistakes you made with the purple cows in 2009… Like not making it DEADLY easy to pass your purple cows along to friends via Facebook, Twitter and Email a friend buttons on your pages/site. Like telling the right people in the industry with popular sites, twitter accounts and facebook fan pages ABOUT your purple cow with the right language…

I could predict more – but lets leave it there for now – very interesting…

If you don’t understand something that I’ve written but desperately need assistance in some area, drop me a line. dano@answerswanted.com – I might not be available over the holidays tho.

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