Ryan Healy truly is someone I find hard *not* to respect. The guy gives free copy writing tips and interesting advice on his blog, and despite the chance his freelance clients might complain, often discusses the intricacies of the client/freelancer relationship that many of us would be afraid to discuss.

I’ve been freelancing now for about 2.5 years and I know myself that the *last* thing I would do is post what’s going on in my challenges in their accounts even if I didn’t mention a client name.. Just the thought of them reading something like that on my blog sends chills down my spine.

– Anyway –

I too suffered major skin problems when I was a kid… And this lesson Ryan speaks of is so paramount to all levels of business, copywriting and everything in between that it shakes the foundations of how you should write on your blog, website, twitter, facebook, fax campaigns, direct mail, print, tv, radio.. I can see it applying to everything!

See – If you did do that initial market research I’m always talking about, then you’d easily begin to see what challenges, pains, jealousy, frustration, anger, pride, fear or other emotions that you SHARE with your customers that you totally understand…

And as Ryan Explains… That – builds trust.

Trust is probably one of the hardest things to get.. Online or offline in a new relationship or when you first meet someone (we’re talking prospects & customers here..) and any extra tool in the toolbox is brilliant!!!!

Until Next Time!
Daniel J Deyette

This resource is nothing short of amazing. Beyond being able to extract
the ad groups and keywords of your competitors or even other affiliates or
companies that are already profitable…There’s something even cooler here.

Just from a glance, we can all see who’s advertising on a given market or
keyword… But I did a quick scan on "car rental" with their free tool on the
site and found that I could see how many keywords each business had in
their campaigns!!!

Now, I have a team 7 staff dedicated to helping my clients succeed online.
The standard research done by our staff is never less than 1000 keywords
on average. If I see tiny campaigns or accounts running, I *know* they aren’t
capturing the entire market space.

But that’s just the begining. Competitve Intel at it’s best, check out
Keyword Spy for yourself, it’s quite impressive.

Daniel Deyette
SEM/SEO & Copywriting Expert.
Social/Viral Media consultant
AnswersWanted Inc