link community You know, often I think we SEO folks get so tied up on links that we forget the fundamental concept behind good link building and simple rankings…

If your goal is to build an authority in your niche market, simply imagine what the top sites in your industry would look like from the outside looking in…

Imagine if you had the very best XYZ Industry Site… Who would link to it? Why? What other sites within your community would link to it?

I’m beginning to see that you can get hordes of traffic to sites as your building them up and designing simply by getting the right sites within the niche to link to you… I noticed with a few sites I’ve built up from scratch recently that what really drove their success was not the sheer volume of links, but the quality. I mean.. Yes everyone sings that song… But I mean more specifically… RELATED and TARGETTED sites… and it’s so easy to get those links in many cases….

Example… Lets pretend you designed the ultimate car transmission.

  • Shifted faster
  • Saved you gas
  • Made the car quicker
  • Lasted longer etc…

What kind of sites would link to your website about this performance gear?

  • High performance car sites?
  • Blogs about new and cool car parts?
  • Mechanics?
  • Distributors?
  • Any auto show you attended?
  • Consumer blogs?
  • Auto journalists?
  • Trade magazines?
  • Car Forums?

Obviously submitting to a pile of article sites wouldn’t help you!! It’s not natural! Duh! No gear head’s gonna do that!
See, the more natural your link profile and how much it fits to that particular niche, the better off you are.. and the silly thing is… the more out of your comfort zone you get, the more you pick up the phone and the harder you work at building your business the more these things happen on their own anyway.

Building a natural link profile is easier than spam!

Until Next Time
Daniel J Deyette

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Filed under: Search Optimization

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