The simplest formula for making money online
I know that probably makes it look a little too simple, but the cold hard facts are there. Someone out there is probably missing some piece of this strategy…
Make sure the market really needs what your selling. If it’s something wishy-washy, something they don’t immediately need or might not want, it might not convert as fast & high as something that is. What’s a starving market? Any solution to a problem that keeps someone up at 3am dreaming of a solution.
Email addresses are like insurance. Rankings drop? PPC Traffic too expensive? Out of marketing dollars? Email addresses almost act like insurance, because you can contact that list of targetted folks over and over again 99% of the time without any extra expenses! You build trust and an upsell list.
Write a compelling action oriented page. This landing page shoudl have strong credibility, benefits & one or two strong calls to action MAXIMUM prefferably with very little navigation buttons with the exception of privacy policy and terms & conditions etc. Those two calls to action might be opt-in and sale or just sale/opt-in. It should be educational and informative.
Test all kinds of traffic to it like classifieds, pay per click, content network, facebook, sponsored tweets etc to see which vertical converts best that you can easily repeat.
Always use Google Analytics. It’s also like insurance, but better than just that. You can analyze where conversions came from, what sources etc. You can find out if your product sells better in one geographic region than another, or one keyword better than another, or one website/traffic source better than another. You can discover which press releases worked and ones that didn’t. INSANELY important.
Repeat what works every time. Once you know what regions are profitable, relaunch to them. Same with keywords, you can become so focused it’s like a laser locked beam targetting only what works. That way you’re always trading a dollar for five dollars.
Try new copy, new benefits and new angles. Is it the price that needs adjustment? The guarantee? The promise? the offer? A certain question not being answered, the ORDER of the benefits listed on the page? You bet it can all make a difference. Whether you adjust and wait for results or you use a sophisticated system like Google’s Website Optimizer, you should be ALWAYS testing. No matter what.
Until Next Time,
Daniel J Deyette
