Link Building Strategy

It’s quite interesting how many search analysts are saying that if your site doesn’t have links, it’s tough to get more.

I don’t think I have time today to write an entire article about the theory of “the rich get richer” as well written by other really intelligent marketers out there.

It’s a deep topic, but let me put it into insanely simple language. The web… Is a web. An interconnected spider web of interconnecting communities.

Communities that have lots of sites have lots of links and those that dont… dont!

That’s one reason some sites are pretty much doomed to an existince of waiting a very long time for search engines to ever like them. That’s really sad… But the one way to get a slight competitive advantage with this knowledge is to use tools like the Touchgraph Navigator to find sites within your industry. People love that thing, and i’ts really useful for finding partners in a like-minded industry.

The other week, I mentioned using sites that had existing popularity, even at the risk of them not helping your SEO campaign. Let me extend that advice… Because that in itself isn’t unreasonable advice… BUT…

Here’s another juice factor you might not have thought of… Consider looking for sites within your community or industry even if they might not be insanely receptive at first. Think of ways you can get a link from that community even a no follow or a “sponsored” link of some kind to properly introduce yourself.

Dan