How to write a pr plan that incorporates social media

It’s a reasonable expectation, that at some point you should consider social media as part of your overall PR Campaign…

A traditional PR Campaign includes some print and regular media, some spot advertising on high traffic related websites and of course, a press release… But the next step, is to incorporate your Twitter ID, your Facebook Fan page or group name and other social sharing and engaging elements that let people respond…

Responding can mean by…

* Commenting or offering feedback
* “Liking” as similar to the feature on Facebook
* Sharing with friends
* Joining or becoming a “fan” as on Facebook

PRWEB and other PR outlets are already incorporating some of these elements by default, but to take it to the next level, I’d suggest actually creating a Facebook group and a Twitter account to allow further two way communication between you and the outside world.

Why haven’t I mentioned some of the other forums, groups and communities on the web OTHER than Facebook and Twitter?

To be honest, Facebook & Twitter account for more membership and more activity than any of the others, they’ve become the social norms of our society for many reasons that are too complex for the nature of this blog post…

However, let me also say that you should join the conversation on other blogs and websites if your target audience (like hot rodders or bronco parts websites) that don’t interact as much with Facebook or Twitter as they do on other sites.

Regardless, join the online conversation before it’s too late.

Daniel J Deyette