How many people visit your website with blackberries and iPhones?

How many people using iPhones, blackberry’s, and HTC touch style devices visit your website every day? It’s a good question you should ask yourself if you’ve thought of redeveloping your site or creating a mobile version.

Each and every market is different. With technical sites, it’s obvious there will be tons of mobile devices searching for a quick answer to something they don’t feel like firing up a PC to find the answer for. With non-technical sites, like fishing info or RV tips, should you bother?

The answer may lie in your statistics. If you use Google Analytics, there’s one way you may be able to find out how many your getting and whether it’s worth re-deving or creating a new version for these folks.

Step 1 - Go to "Advanced Segments"

Step 2 – Create a new custom segment.

Step 3 – Select "systems" on the left nav under the Green "dimensions" area there.

Step 4 – Drag the "screen resolution" green box to the area on the right (see image above).

Step 5 - For the "Condition" drop down box (you can see above it says "matches exactly") change that to "Matches regular expression" and you’ll get a value box pop up after that.

Enter the code:

(^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)

Exactly as you see it there. Just copy n paste it, should work fine.

Step 6 - Name the segement at the bottom "Mobile Visitors" or something like that. Then click "Create Segment".

And Your done!

Using the selection "All Visitors" and "mobile visitors" from the Advanced Segments area like below:

You should be able to start seeing stats that compare "All Visits" to "Mobile Visits" Like Below:

Now that’s pretty cool eh?

Until next time!
Daniel J Deyette