Competition Demolition Online Marketing

Google tests new blank home page

Google’s testing a design that would be even more minimalistic than in the past.
The test would hide everything the home page previously had entirely except the logo and the searching box.

The links for many other things are still there, but you can’t really see them until you mouse over them.

This is just a test and as we know, Google tests new ideas all the time, sometimes around 2 per day, but this
one is quite interesting and reinforces what I’m always telling clients & friends about "1998… Yahoo Vs Google"
I’m sure some friends are tired of me mentioning that lecture where I describe how Google… The clean search
box interface Vs Yahoo the 177 link home page… One was very confusing to some folks and one was insanely
simple to use for others. User experience wins!

Comments (1)

JordanNovember 20th, 2009 at 3:59 pm

I have seen this a lot lately too. I am glad it is a test, I was blaming my computer and the slow speed of my isp.

Leave a comment

Your comment

Competition Demolition is powered by WordPress | Entries (RSS) and Comments (RSS)| Partnerprogramm Theme