google caffeineFor those who haven’t been paying attention or just simply can’t keep up with SEO and Google… This page should be considered one of the most comprehensive overview’s of WHAT Google Caffeine really is and what you NEED to know about it, and what you can stop worrying about if you’re thinking this is going to change all that much.

Google Caffeine Timeline – Leading up to Launch

August 10th 2009 Google invites webmaster community to see Caffiene Sandbox
August 11th 2009 Adds country & language specific feedback to Sandbox
August 12th 2009 Register describes GFS – Google file system behind Caffiene
August 14th 2009 Matt Cutts reveals the reason for Caffeine and some detail
August 26th 2009 Google goes decaf – shuts down sandbox for for upgrades
Sept 12th 2009 Rumors float around twitter of Caffine, but there isn’t any yet.
Sept 18th 2009 ReadWriteWeb says – Caffeine ranks the same 80% of the time.
November 10th 2009 Caffeine Sandbox closed from feedback completely.
November 10th 2009 Matt Cutts announces Caffeine roll out after the holidays
November 27th 2009 Caffeine Live on one data center – others sched for after holidays

That sums up where we’re at today, and – if you had time to read every article, you’d basically get the gist of why it’s called caffeine and what they’re planning to do — but i’ll spare you the reading.

Google Caffeine Overview:

  • What does Caffeine do? Keep you alert!
    Google’s plan is to index search at a more real-time pace. I used to tell clients 4-6 weeks before rankings would really start to develop and that may have to change much sooner. Real time results isn’t just about Twitter either, it’s about blogs now beginning to have a bit more authority than they used to have.
  • What was holding them back before?
    The file system was under a heavy load, the spidering was slower and the index held less information. Hence the invention of Google’s new file system GFS2 (Google File System 2)
  • What’s New in Caffeine?
    Bigger Index – Google now holds more data than in the past.
    Faster Indexing – Google now gets current events quicker than ever before.
    Ranking Update? – Slightly higher authority of sites that are being updated more often than others. Blogs get more authority, but also get held more accountable for their approved comments & spam links.. Both posted on other sites and on your own site.  Other than that 90% of rankings stay exactly the same according to Summit Media’s Report after checking over 9,000 search keywords.

What should you be doing BEFORE the holidays are over to ensure a smooth transition and continued business into the new year? Quite simple… Here’s a easy to follow checklist to help you be prepared for the Caffeine update.

  • Check all comments on your blogs & websites for any approved content linking to spam websites.
  • Ensure your plan in 2010 is to update content more regularly & quickly even minor edits will help.
  • Look out for a potential slap if you’ve gotten text content links from other blogs that were nothing to do with your community or niche market.
  • If you haven’t already, sign up for Twitter and try and get into Google News and constantly update your material.

If any of your SEO friends tell you that the big ranking change in the New Year is a response to BING’s real-time search? Tell them straight up that you know for a fact GFS2.0 file system and the next generation larger index and faster indexing has been on the horizon since before Bing’s launch.

If any of your SEO friends tell you that Matt Cutt’s warning ” …but will also minimize the stress on webmasters during the holidays.” as some kind of signal that this update is HUGE and will change EVERYONE’s rankings, they’re sadly mistaken. Fact is that Google wouldn’t be creating any friends by announcing a new algorithm during the Christmas retail season and Google does serve BOTH users and webmasters whether you choose to see it that way or not. Plus, not launching Caffeine durring the holidays is probably only 50% “doing it for the webmasters” and more like 50% because of Google’s yearly winter code freeze that happens every year anyway.. Which is why we saw so many new features launch in the last few weeks.

I hardly had the time to write this detailed post, for those who know me. But – I’m hoping to take the stress off everyone and educate those who wanna know more about this impending update.

Post your comments! I invite all conversation to this blog :)

Daniel J Deyette

Tagged with: • • • • • • • • • •

Filed under: Search Optimization

Like this post? Subscribe to my RSS feed and get loads more!