Focus – The Secret Weapon Of Success

Focus.

Whether you’re looking to distroy the competition in any given market, or starting a business or building existing businesses, it’s the key to success all around. Heck, If this were the pee-wee herman show, i’d say "Hey kids! Today’s word is… FOCUS!!!"

Today I sat down and realized that I had 43 domain names that I was working on all at the same time, trying to game success from each and every one of them. I’ve now made it my goal to sell off a ton of them and focus on a handful.

So that’s also why you’ll find one of my favorite sites on The Warrior Forum for sale today. More to come soon too.

But, back to focus for a sec here <wink>.

If you’ve got a ton of domains or websites or even a site with tons of products for sale. Consider, narrowing your focus. It’s interesting how many different examples there are of studies where a donut shop in LA had 200 choices, another had a few dozen and the one with the few dozen won.

Yahoo VS Google… 1998…

One big fat search box VS 177 text links on the home page? We know who won that battle. Simple sociology (the study of people in groups) the fact is that giving people LESS choice always wins.

Focus…

I was watching some Corey Rudl the other day (One of the first highly successful online marketers) and he said something that I’d totally forgotten about… "Don’t give people too many choices.." Don’t sell multiple items on one page, have an opt-in box, upsell them later.

People should do one of 3 things at a website.

#1. Buy your product.
#2. Signup for the newsletter (and you SHOULD have one)
#3. Get off the site.

Pretty simple.