Exceptional Power & Mind Boggling Danger Of Social Networks

I consider myself an optimist most of the time, and I want you to think of this blog as more educational and informative than fear mongering. But… You must consider for a second why your doing all this…

Why build a massive following on twitter, facebook, ning, linkedin or whatever your choice tool is… The answer is obvious, but are you aware of the looming danger of *JUST* doing that and not focusing your energy on any other strategies?

Insurance Against Natural Disaster

Yes, storms of life do come by occasionally. Companies are bought out, media agencies tell fibs about you and have your Facebook account deleted, hackers hack servers and delete stuff, Server hard drives die… Things happen that could cause that massive following to slip into oblivion…

Why build your business on someone elses land? Why face the day that some company not even associated with your business, your brand or your online movement tells YOU where to go?

Building an Opt-In List

Yes, email addresses are still an old technology but — Everyone’s still using it. I send about 25 emails per day. Fact is, people are still trusting emails sent to and from friends. Email addresses provided you back them up often are something that you can be building on for the future.

But… You have to educate yourself on spam filters and a whole host of “trusted senders” and other things, but it’s worth it, because social media is not something you can ever really “own”, but a list of email addresses backed up on a CDROM (black variety good for 50 years) are something you CAN backup, hold and own and simply upload to any mail server that you own and send to. Build a loyal network of readership.

If you like my stuff –> Do the honors on the right side… Signup! I’ll send you free stuff and rarely ever advertise.

Dan