Empathy = Trust, great concept!

Ryan Healy truly is someone I find hard *not* to respect. The guy gives free copy writing tips and interesting advice on his blog, and despite the chance his freelance clients might complain, often discusses the intricacies of the client/freelancer relationship that many of us would be afraid to discuss.

I’ve been freelancing now for about 2.5 years and I know myself that the *last* thing I would do is post what’s going on in my challenges in their accounts even if I didn’t mention a client name.. Just the thought of them reading something like that on my blog sends chills down my spine.

– Anyway –

I too suffered major skin problems when I was a kid… And this lesson Ryan speaks of is so paramount to all levels of business, copywriting and everything in between that it shakes the foundations of how you should write on your blog, website, twitter, facebook, fax campaigns, direct mail, print, tv, radio.. I can see it applying to everything!

See – If you did do that initial market research I’m always talking about, then you’d easily begin to see what challenges, pains, jealousy, frustration, anger, pride, fear or other emotions that you SHARE with your customers that you totally understand…

And as Ryan Explains… That – builds trust.

Trust is probably one of the hardest things to get.. Online or offline in a new relationship or when you first meet someone (we’re talking prospects & customers here..) and any extra tool in the toolbox is brilliant!!!!

Until Next Time!
Daniel J Deyette