Converting Copy
What is it that makes some landing pages and websites convert visitors into addicted, crazed and cult like followers and buyers that others seem to miss? What elements cause intellects and scholars to spend their last penny and beg their grandma for an early inheritance to buy, purchase and subscribe like wildfire?
The answer should be no surprise and come as no shock to you. It’s easily found within any great sales copy. Emotion.
Why have I decided to build an entire series of videos on Blip.TV into a colossal university of unrivaled proportions into the most well thought out, organized and spellbinding material ever written and crafted on sales copy and give it away ENTIRELY free?
Several reasons, but the first and most obvious are this. I’m selfish… Honestly I am… I’m doing something I have a passion for, I think once people see material of this quality they’ll join my newsletter and become devout fans that would probably do anything I ask short of jump off a bridge…
AND they’ll eventually thank me for it. For what? Not the ability to write persuasive and captivating copy sure to suck money into their wallets like a jet engine… No… But the sales and wallet expanding, bank account filling sales .
What’s this got to do with Demolishing your competition, you ask?
EVERYTHING! Because, this is the one weapon your competition can slaughter you with.
Even if you have…
- half the traffic of your competitors
- half the opt-in list size or less
- zero of their influence , credibility or trust
- none of their money and investors
- none of their team , knowledge or experience
Good copy rules all those things into oblivion and awful quick! Even my friend Frank Kern and many others would never argue that for all the trinkets in China. You see, copy can convince someone to take you up on your offer even if they’ve never heard of you, your widgets or your website EVER before. It’s the power of the written word and it’s been holding people in a hypnotically powerful buying state since the invention of common language.
Yes, my friends – you should sign up and listen in to our copywriting course.
Daniel "King of Copy" Deyette
Until Next Time
