Conversion Tracking – Tracking a sale to SEO Traffic.
I was about ready to give up on Google analytics today. I’m still thinking about it, but it’s something I can work with for now. I’ll tell you what stopped me, at least that’ll help some people.
Haven’t you ever wanted to track a sale to a reffering address *OR* A conversion to a keyword that came via SEO vs PPC. How can you tell which keywords are most effective, and which aren’t if you can’t tell which ones are SELLING!?!
Allan, the PPC specialist I work with would be pretty useless if he couldn’t target and improve on ONLY the words & phrases or targeted sites that convert best in his PPC campaigns. He’d tell you that to your face.
I did my job, I setup goals and everything! It appeared as if this feature didn’t exist. But I found it.
Google Custom Reporting
This thing appears complicated and weird looking at first… But it’s actually pretty simple all things considered. It’s pretty easy to "get it" within a few seconds if you know these basics. Drag something from the blue area called "metrics" to the blue boxes along the top of this display. Then, drag something green from the "Dimensions" box on the left, to the green "dimension" box in grey background centered there in the middle. Or throw in some sub-green dimensions or some secondary metrics.
Play with it until you get what you want. What I wanted, and was easily able to get using this tool was where the sales were coming from.
SEO Return On Investment. Tracking search engine visits to sales.
In seconds, I found by dragging the "Completed Goals #1" from the metrics "goals" section to the platform, AND dragging the "Traffic Sources ->Keywords" to the section below would tell us what our top converting keywords were.
Other websites advertising (Facebook, Twitter etc..)
Is your twitter campaign making you money? What about that facebook advertising you did? I found the answer with the custom reporter tool, and you can too! Drag the "Completed Goals #1" from the metrics "goals" section to the platform area in one of those blue "metrics" boxes. Then, "Traffic Sources ->Source/Medium" to the green "dimension" box in grey background centered there in the middle.
This simple walkthru should help you dramatically if you’ve got your Analytics setup properly.
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Until Next Time…
Daniel J Deyette
