Can PPC (Google Adwords) Affect Organic Google Rankings?

The lines between Google Adwords and Google Organic results will
Blur like a scientific experiment using an optical illusion after I share this
juicy and breath takingly scary fact.

First off, lets stop thinking of PPC as another form of Google search result
Just for a minute.Imagine you wrote an excellent article on your blog and
instead of just discussing it on your Twitter, Facebook and other viral
media, that you built an entire PPC Adgroup for this posting. A posting
that offers NOTHING for sale.

Lets be honest, this will cost you the same amount as if you had just
launched a product on it, but yet, there’s no direct monetary benefit
to driving adwords paid traffic to your blog. Perhaps some RSS
subscribers and newsletter opt-ins but no cash value.

What about SEO Value?

Getting enough traffic could cause people to:
* Comment about your site in forums
* Blog about this resource they found
* Tell other people about the post/resource

Basically, does PPC somehow relate to SEO, YES IT DOES!

Case closed… Fact is that exposure itself even with no direct
spiderable link to your site creates awareness. That awareness
Can translate into reviews, and recommendations and of course
list building juice too!

Until next time
Daniel J Deyette
AnswersWanted Inc