First off… I’m a big fan of the music, the vision & the man that is
"Michael Jackson"
BUT… As an internet marketer, i’m discusted by our community.

There are some out to make a quick buck no matter what the cost
And there are others of us who would not dream of capitalizing
one someone else’s mis-fortune or death.

Last night, the domains jackodeath.com and jacksondeath.com and
others were registered…

LOOK AT THIS: http://www.zazzle.com/michaeljacksonrip

Last night, the tickets to his sold out O2 London Event went to £700

Last night, eBay auctions were going wild with Michael stuff.

If you’ve thought about it, or if you’ve started… Don’t make
money off this particular situation. It’s like taxing people’s
Sorrows. If you were selling Michael memorabilia already
take it down until at least 15 days.

I can understand not taking it down for 30 days if it’s your
only income source, but 15 is respectable. Respect the family,
the legacy and the man, who had the same flesh & blood as ours.

I don’t judge the life of Michael for that is God’s work and not my own.
But I do choose to praise the deeds of letting sick kids go to disneyland
or neverland ranch.

Update: Michael jackson memorial blog had 12000 visitors in 3 hours and over 300 comments on 1 post using Google Adwords… Advertising on phrases like "michael jackson death". My goodness, what has this come to?

Update 1:55PST june 26: Even nike is capitalizing on the star’s death:

http://www.onionbag.com/0809-usa-home–jackson-tribute-5221.aspx

All the Best
Daniel J Deyette

Teaching effective keyword research is a *very* challenging task.
There’s more to looking inside the mind of the searcher than meets the eye.

First step is to grab a synonym dictionary or some method of
laterally brainstorming a ton of related words & phrases and then
organizing them by "intention".

Second step is inputting them into some fancy tool like Google’s Keyword
tool and looking for demand, and looking at what the results TELL you.

**THIS** is where people get lost, pay attention and profit!!

How can keywords tell you whether a market is profitable or not?
How can keywords give BIG RED FLAGS that this market might not be
any good, or that it might be smokin’ RED HOT?!?

Aaron Wall mentioned something in his blog the other day that set off fireworks
inside my brain. I realized that one big piece that is ever-so-hard to teach in
market analysis and keyword research is "keyword value".

Can we use it to market to this audience or not…

Some searches are completely useless when hunting for a new niche or
expanding the research of an existing business… example:

Navigational Queries – Looking for a specific site

Like "BMW" or "Walmart", their common searches that really only have
one obvious right answer and it’s not a search for knowledge, products
or services.

People Searches – Looking for someone

Authors, Artists, or celebrities such as actors and such. Serve little
purpose…

Thing Searches that are not monetizable (yes i know that’s not a word, but it is now!)

People searching for the names of organizations or specific venues or places
or physical buildings. Be careful when ASSUMING that a phrase being searched for
isn’t a person, place or organization, you’d be surprised. There are several acronyms
and abbreviations that can often share a double meaning.

And now.. For the good stuff…

Monetizable search phrases – Here we go!

News related searches – One of my favorites

I’ve made good money on this one. A topic hits the news that will surely
be discussed for a long time. All you need to do is buy a domain with the
topic in it, write a few pages of content (or let users do it) and boom, instant
traffic. Another option is to simply blog about what’s happening in the
news. You can easily see i do that from time to time as well.

Searches for Online Stores – Easy money

When someone searches for an online store, they ARE looking for that
brand or business, but if you have a review or other info about that store
and one of the products they may or may not carry, you could show up
for that search or simply affiliate the product at that store.

Brands or Manufacturer searches – I smell more affiliate cheques

Yes, these are also easy via SEO, but a little more controversial now via
PPC. In the past, it was possible to advertise ON these brand specific terms
as well as use their name in some way, now it seems that’s getting tight.
But you can take advantage of it VIA ethical conversational pages or
posts.

Informational Queries – Careful here…

Example "How do I…", "What is…" (I have 500 of these in my book Unstoppable
Keywords.. )
Yes, these folks want information and the challenge is, will they be willing
to pay for the information… Some common sense prevails here. Is there tons
of free information online? Would an expert charge for the info? What about
a novice? Consider that. Niche topics where there isn’t much info out there
can be a wealth of sales with a simple ebook or guide at a reasonable price.
Alternately, writing on informational searches and selling advertising on
your pages is another option.

Transactional Searches – My all time favorite

Example: "buy book about…" or "purchase xyz service" or "Hire…"
Yes, if your lucky to find one of these gems in a non-competitive market you
and you make your move before everyone else does, you’ll do well. These are
searches  where people are saying TAKE MY CREDIT CARD, well not quite! But
practically almost doing so! They’re looking for something to buy and they
know they need to spend money, they simply need to find it.  Find a grouping
of keywords that keep coming up with words like this and you’ll do ok.

Item Searches & conditions – Possible profit

The challenge with item searches… You never know if they want to buy local
or off the web, but regardless you DO know that these people want to spend
money, because you cannot get most physical objects free. Some phrases
are tough to tell if they’re looking for the object, or information ABOUT that
topic.. some examples…

"2009 Kia Rio5"
"leather couch"

Ok Mr. Searcher, do you wish to buy one, or find out more
about one?

That question is answered with condition searches.. like "used" or "new"
Or "refurbished" etc.. That can indicate, ok I want to find one available
for sale online.

That’s it for now, but I hope that digs much deeper into the topic of
keyword research and how the specific phraseology can indicate what
someone is looking for and what their intention is.

Dan Deyette
Email me with questions or add me on facebook & twitter .

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GM Bankruptcy Effects – Long Lasting…

In terms of competitive intelligence, one thing that entrepreneurs
world wide can appreciate and love is flexibility.

That’s one thing large companies don’t have and small startups and age old
smaller companies *DO* have. The ability to make a decision or re-work
an entire idea in a weekend instead of a year long effort.

GM was too BIG for their britches
The end of large companies? No, not at all.

See, it’s a cycle that’s been happening for a long time. Companies start
small, grow too big and become top heavy & unmanagable, restructure
and either die, or come out as a series of smaller companies serving
different interests.

I’ve been following the GM story for a long time. I grew up in a GM Family.
No, none of us worked for GM but Dad & some of his friends drove GM
vehicles and we found them easy to work on, find parts for and were
fairly economical at the time.

The immediate predictions and effects of
the bankruptcy…

Instant unemployment jump…
We’ve all been expecting it, but it’s inevitable. We’re going to see more unemployed due to the restructuring and changes at GM.

Long term less production of parts & vehicles…
Parts may be come harder to find, jobs in the parts industries will also be effected. Long term bonus for the non-oem manufacturers as they can start producing what the factories can’t keep up with in demand for parts…

The smaller more versatile company
GM may find itself in a position to re-think some of their earlier concepts of marketing & services. Their OnStar service was a strong benefit to their cars over the other manufacturers, perhaps this along with other benefits will give the smaller GM more weight.

What can we learn from this?

First off, GM could have survived if their "weight loss" program were more vigorus in the begining. Cut 50% of your dealerships this year? Sheah right! They were TOO big to execute a move like that, but quick drastic moves would have save d them. Not saved all the jobs, or all the parts manufacturing, but definitely saved the company & brand they spent 100 years developing!

Secondly… SIZE of company.. When a company gets too big, the smartest thing to do RIGHT away is to start branching the company into smaller pieces & chunks. Those departments form their own companies.

If you don’t do this, the entire entity becomes too hard to make swift moves with. Truth is a company should always we able to make bold decisions in tough times.

A small company lays off 1/2 it’s staff every couple summers and no one find’s it that surprising or crazy, a large company does that and it’s going for broke.
A small view perhaps, but when your doing competitive intelligence against other companies, watch the BIG companies competing against you, start thinking about what you can do against a slow moving dinosaur. Rock & Roll.